What’s new 2019…

By Anita Jaynes on 1 January, 2019


It’s the 1st January 2019, how are you going to make this year count?

What’s on your personal and professional New Year’s Resolution list? If you’ve not created yours yet, here’s just a few ideas to get you started.

1. Network more- Get networking & create meaningful relationships

Join a new business organisation or networking group. Locally we have a vibrant offering including, Small Business Focus, The Bath Business Club, FSB, Bath Business Women’s Association (BBWA), BNI and Business West events.

2. Work smarter- Achieve a work/life balance

Delegation is key to a healthy work/life balance. Concentrate on what you are good at and let someone else do some of the other tasks. Why not use a virtual PA? Make use of organisations like Bath-based Go Get Organised to get on top of your to-do list.

3. Improve your confidence- Invest in yourself

Learn to tame your ‘inner tiger’ and do things you never thought you could at South West Business Growth Summit. A one-day event at Bath Racecourse on Friday March 1, aimed at business owners and managers. International keynote and motivational speaker Jim Lawless will take to the stage to give you a “shrewd, inspiring and practical blueprint to doing things you never thought you could do.” Delegates will leave having chosen and committed to an exciting objective that they would’ve thought impossible before entering the room.

4. Give back – Do good things in 2019

Why not become a mentor or volunteer for a local cause? Contact Bath Mentoring Plus for local mentoring opportunities or find volunteering opportunities in B&NES here.

5. Get healthy – Take on a personal challenge

Why not take part in Bath Half Marathon, get fit and do something good at the same time by fundraising for a local charity. General entry spaces for Bath Half are now sold out, but charity spaces are available. Find out more here.

6. Improve your corporate image

Begin 2019 by auditing your corporate image both on and offline. Throw away scruffy clothes and shoes and have a re-think about how you want to be perceived personally and professionally when representing ‘brand you’.

Do all of your social media profiles use the same headshot for example? Consistency breeds trust and will help to grow your following. Also, think about the photo you’re using. Is it professional? Is it recent? Does it give the impression you would want to give to a potential client or new employer? We have previously worked with local photographers Paolo Ferla and Lis McDermott who specialise in hero headshots.

7. Grow your social media following

Share, comment, blog and retweet with purpose in 2019. If, like me the new productivity feature on your iPhone is freaking you out, making you think more about how you’re spending your time online, why not get some social media training and make your time spent online count? Local social media company Naturally Social deliver training and e-learning courses to make you more socially savvy.

8. Create a marketing plan

Make sure your marketing is joined up this year. Spend time reviewing and if necessary refreshing your corporate identity. This includes adverts, business cards and banners for business shows.

Why not contact one of Bath’s design professionals to give your brand a boost in 2019? Artful Inkling and White Star Design are just a few experts who can get you started.

If you’ve signed up to exhibit at a regional business show like Bath Expo (March 21 2019) or South West Expos make sure you communicate your attendance via social media and via e-newsletters on the run up, building the messaging into your marketing communications plan.

9. Use video

90% of consumers indicate product videos directly inform purchase decisions AND companies utilising video content experience a 41% increase in traffic through web searches compared to others who don’t include video in their content strategies.

At the Business Exchange we’ve partnered with some of the region’s most talented film directors and producers to create engaging video content for your brand. Find out more by getting in touch.

10. Increase sales – Welcome new customers

Advertise with us! Bath’s only dedicated business-to-business magazine.

We have a 56% business owner / director level Reader Profile. We reach the key decision makers – the data proves it. Watch our animation and find out more here.

Wishing you a happy, heathy and prosperous 2019.