Truespeed strengthens leadership team with new Marketing & Sales Director

By Anita Jaynes on 25 February, 2022

Truespeed, the Bath-based full fibre broadband provider, has announced the appointment of Melanie Hunter-Yell as its new Director of Marketing and Sales. Melanie will focus on enhancing the brand and engaging with customers as Truespeed continues the expansion of its ultrafast network to underserved communities across the South West.

Melanie, who joins with over 24 years’ experience in the telecoms and technology industry and has previously worked for O2, Microsoft and Truphone, will spearhead Truespeed’s sales and marketing strategies and direction. With experience in both top London agencies and corporate roles, Melanie has developed and executed business plans and disruptive marketing strategies for some of the biggest telco and consumer brands in the world. Her past roles include Head of Acquisition at O2 and Head of Consumer at Truphone.

The news comes after Truespeed announced the second tranche of funding from Aviva Investors in January, taking its total investment from Aviva Investors to £175 million. The investment will be used to accelerate the roll-out of Truespeed’s ultrafast, gigabit-capable full fibre network across the South West of England.

James Lowther, CEO at Truespeed, said, “Melanie brings both traditional and digital engagement experience to Truespeed and I’m delighted to have her on board. She will be focused on creative ways of connecting and engaging with customers and enhancing the Truespeed brand as we continue to rollout our network. Truespeed’s growth is a testament to our fantastic team and customers, and we look forward to our continued acceleration and expansion across the South West.”

Melanie Hunter-Yell, Sales & Marketing Director at Truespeed, added,“The team at Truespeed is revolutionising the way households, businesses and schools connect with ultrafast, ultra-reliable broadband, and I’m thrilled to be joining a loved and trusted company that is passionate about connecting South West communities. Having reliable and fast broadband is now a basic need which has become an expectation in every household. It’s only going to get more important and ingrained in our daily lives.”