Ready invests in marketing as it celebrates “bumper” haul of new clients

By Nick Batten on 19 January, 2018

Bath-based creative campaign agency, Ready claims it had “a bumper end to 2017,” securing projects for five new clients while additionally appointing a new marketing assistant to help raise the firm’s profile.

UK savings website was the first of the five to appoint Ready. They tasked the agency with creating an “interactive Christmas campaign” to drive awareness of the savings Christmas shoppers could make by using the site’s vouchers and discounts.

This was followed by hair care brand KMS, for whom Ready created a Facebook application to showcase the brand’s salon partnerships across the UK. Meanwhile, the team behind the Zoella Beauty brand, Cheltenham-based SLG, asked Ready to create a social video promoting the brand’s Christmas gift collection.

According to Ready, projects for the other two brands, Oxford University Press and skincare specialists Bioré, are “still under development” and can’t yet be disclosed.

Additionally, Ready’s has hired Bath Spa University graduate, Madeline Cullen in a newly created marketing assistant role, with the task of “helping to increase awareness of the agency amongst both existing and potential clients and the wider marketing fraternity.”

Ready co-founder and director, Shane Carnell-Xu said: “We are delighted to welcome our latest clients on board. Our credentials in the beauty and personal care space are rapidly increasing, so it is great to work with three more brands in that sector. Oxford University Press and are also leaders in their fields, so we are proud to now call them clients too.

“Furthermore, it is great to have Madeline joining us. She is enthusiastic, bright and talented and will no doubt be a hugely valuable addition to our team.”

Other clients of Ready include Boots, QuidcoBurt’s Bees and Hearst Magazines UK.

Pictured above: Shane Carnell-Xu (left) with co-founder and twin brother Jake Xu (right)