Peloton unveils showroom in Bath as the high street re-opens

By Nick Batten on 12 April, 2021

Peloton, the global interactive fitness platform that revolutionised the fitness industry, opens its latest showroom in Bath today (12th April 2021).

Located in SouthGate Bath on St Lawrence Street, the new showroom will be the company’s twentieth retail opening in the UK.

The company pioneered connected, technology-enabled fitness, and introduced its indoor Bike to a U.S. audience in 2014. In 2018, Peloton began international expansion, launching in the UK in September. Peloton brings the energy and benefits of studio-style workouts to the convenience and comfort of home.

Peloton’s latest showroom opening in Bath will provide consumers with the chance to experience Peloton’s suite of connected fitness products including the Peloton Bike, Peloton Bike+ and Peloton Tread. Set within a premium environment over two floors, the 565 sqm space will incorporate five private trial rooms, as well as the main area all set up for personalised demonstrations.

To complement the experience, customers will be able to shop the latest Peloton apparel. In addition, the Bath showroom team will be available for virtual appointments, where customers can ask any questions, they may have about Peloton’s products. Both in-person and virtual appointments will be bookable online.

Darren Barrett, Senior Director of Sales & Experience for Peloton, said, “We’re excited to open our twentieth UK showroom in Bath to allow even more people to try Peloton’s suite of products in person. Peloton offers a unique combination of the best-in-class hardware, software, content and community; and our retail showrooms are a great way to learn more about the brand.”

Guy Henderson, Centre Director at SouthGate Bath, added, “Peloton is a really exciting addition for us. It’s always pleasing to be able to announce the arrival of new brands, especially ones that are this well-known and that bring something a bit different to the city.

“I’m sure that the showroom will be a big hit with our customers wanting to trial and experience the products in person, especially with the rising interest in at-home fitness during this time.”

The Peloton Bike+ and Tread are available to purchase for £2,295, while the Peloton Bike is priced at £1,750. The All-Access Membership, which enables Members to access Peloton content using the Peloton Bike, Bike+ or Tread is £39 per month. The Peloton App, which hosts an expansive library of content that requires no Peloton equipment, is included with the All-Access Membership. A standalone digital membership is available for £12.99 per month.

An overview of all safety measures in Peloton showrooms, along with details of how to book in-person or virtual appointments can be found here from 12th April: