New Visit Bath website to boost tourism in the city

By Nick Batten on 24 November, 2021

Visit West has launched a new Visit Bath website designed by Simpleview – the travel and tourism industry’s leading global provider of digital marketing systems and technologies for Destination Management Organisations.

With input from Bath businesses to ensure functionality and content considerations were included, now capitalises on ‘long-read’ content and themes, allowing easier segmentation of information that showcases the city’s all-year-round unique attributes to visitors. 

The improved functionality and magazine-style, image-led design allows for more detailed business listings, availability searches and related searches, video content, special offers, an itinerary planning option, Google Map plotting and multiple foreign language options via Google Translate. Improving functionality for mobile users was particularly key with around 64% of views to coming from mobiles along with the efficiency of sharing regional databases avoiding duplication of data. 

Kathryn Davis, Visit West’s Director of Tourism said, “We are thrilled to launch the new Visit Bath site, with increased functionality and a new look and feel. We are fortunate to be able to call on worldwide expertise from Simpleview, along with input from Bath businesses and our own team who have significant experience in developing and delivering strong digital destinations and campaigns. The site will continue to evolve and grow with regular additions to content, particularly the blog posts, which have been so successful.”

Richard Veal, Managing Director of Simpleview Europe commented, “We are delighted to have had the opportunity to redevelop the new Visit Bath website. Not only is Bath one of the UK’s most beautiful cities, the team at Visit West are hugely experienced and always make the very most of the tools and services we provide.

“The resulting site is a fantastic achievement, presenting the destination in its very best light and in a way that the local tourism industry can rightfully be proud of. We are confident that the website will be transformational in attracting visitors to the city and generating new business to its tourism providers. We are looking forward to working with Visit West to ensure that this happens.”

The new website also features more opportunity for bookable product and availability from multiple channels including TXGB, HotelPlanner, Eviivo, Guestlink, Freetobook, Supercontrol and Sykes Cottages. 

Viewers will be able to plan itineraries to directly match their needs with trip search options including dog-friendly, family-friendly, and accessible, as well as quickly and easily explore event listings within the What’s On section, maximising on Bath’s exciting and dynamic calendar of events and festivals.