Hosting A Corporate Festival for Your Small Business: A Guide for Leaders

By Anita Jaynes on 20 October, 2021

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So, you’ve decided to host a corporate festival for your small business – how exciting! There is no denying that festivals have become a huge trend over the years. Not only are they a great opportunity to bring people together, but they are also fantastic assets for brand promotion.

Hosting a corporate festival is no walk in the park. So, today, we will be discussing all the things you need to make your event a total hit.


Your attendees will need numerous activities to keep them entertained throughout the day. After all, you don’t just want everyone stood awkwardly in a field with nothing to do. Live music is always a good place to start, and no festival is complete without it. The great thing about music is its variety. You can pick live music and other sources of entertainment that represent your company. Live comedy acts are becoming a popular source of entertainment at most festivals, and they can certainly help to uplift the mood of your event.

Through some quick online research, you will be able to book entertainment for your audience at the click of a button. From bands to magicians, you are sure to find it all.


Every festival needs music. However, it is important to consider a variety of music for your event. After all, not everyone will be into rock music and some people can’t resist a bit of classic brit-pop. So, it is important that you find a good balance. Your festival is also a chance for you to promote your brand so you should pick your music wisely. It’s best not to go with songs that are deemed inappropriate as you could make the wrong impression.


No festival is complete without tents. After all, your festival goers will need somewhere to rest their heads after a full day of mingling. The moment you start incorporating tents into your chosen location, it’ll start to look like the real deal. If you are dreading the thought of pitching multiple tents, then it can help to bring in the professionals. Check out these corporate glamping experiences from Yurtel. Their range of luxury canvas accommodation is sure to be fit for the fussiest of campers and the best part is they can help you set them up. It’s a win-win!

Interactive Games

There is no better way to bring people together at a festival than with some interactive games. You won’t have to travel far online to find some fantastic ideas. It can help to take inspiration from traditional fairground games like hoopla and a coconut shy. Not only are they a great source of entertainment but it also encourages your guests to engage in some friendly competition.

You can arrange some brand-specific prizes for your winners. It can help to give away prizes that have your branding on. This is great for marketing purposes as it will further help you to promote your brand.

Food & Drink

Now you’ve got the accommodation and entertainment sorted, it’s time to sort out food and drink. No one wants a field full of hungry festival goers. The chances are you will need to cater for a variety of different tastes so you will need to consider several options. Food vans are always ideal in these situations, and they give you an opportunity to have a bit of everything. That way, you can cater for everybody, and you can relax knowing that your guests won’t go hungry.

Drink is also just as important as the food. Pop up bars are ideal for festivals, and you won’t have to travel far to find them online. It is important that you also cater for those who don’t drink alcohol. If your festival is going to be family friendly, then you may also want to consider options for children like a slush machine. It’s sure to be a hit!


Tickets to your festival are not something that should be overlooked. After all, they can help to drum up the excitement for your big event. You can easily custom make your own tickets online and you can even make them look like the real deal. There are plenty of ticket templates online for you to use, to help get you started. This is also an opportunity for you to promote your brand and make a good first impression. So, spending time on perfecting your ticket is essential. You want it to be as memorable as possible, so it sticks in people’s minds.

Like any corporate festival, planning is essential, and tickets are a great way to keep your event under control. It can allow you to plan for how much food and drink you will need as well as accommodation so you can cater for everyone in attendance.