Bath’s destination management organisation, Visit Bath, has appointed Kathryn Davis, Head of Tourism at Destination Bristol as its new part time, interim chief executive officer.
Until spring 2020, Kathryn will be overseeing all areas of the business, including the city’s Visitor Information Centre on Terrace Walk, the implementation of Bath Christmas Market, destination marketing and commercial activity.
Kathryn has more than 25 years’ experience in the tourism and hospitality industry, almost 20 of which has been working with Destination Management Organisations, both in marketing, commercial and visitor experience. In November 2018, she was presented with the award for Outstanding Achievement in Tourism at the Bristol, Bath and Somerset Tourism Awards.
Kathryn said, “I am thrilled to be part of the Visit Bath team and look forward to being able to work with members, partners and stakeholders in the strategic development and delivery of the visitor economy in Bath and North East Somerset.”
Immediate priorities include establishing a new stakeholder and membership communication programme, delivering a business plan and destination management plan and developing strategic partnerships within the region, including a closer working partnership with Bristol and the surrounding areas.
In a statement from Visit Bath, The Board of Directors said, “We are delighted to have Kathryn join Visit Bath and lead on delivering our core services to support and develop the visitor economy of Bath and the surrounding area. Kathryn brings extensive tourism marketing and destination management experience to the role, as well as an ability to forge strong and enduring partnerships that will ensure that Bath continues to be a leading destination both regionally, and for our national and international visitors.”
Councillor Dine Romero, leader of Bath & North East Somerset Council, added, “I welcome Kathryn’s appointment to Visit Bath and the expertise she brings to the role, as well as the opportunity for a closer working partnership with Bristol and the surrounding areas.”
Kathryn will continue to oversee tourism activity at Destination Bristol two days a week during her secondment.
Pictured above: Visit Bath’s interim CEO, Kathryn Davis