Fintech credit card launches in Bath on mission to support independent hospitality sector

By Nick Batten on 23 May, 2024

Fintech credit card startup Yonder has launched in Bristol and Bath, with a rewards programme that aims to support both cities’ renowned independent hospitality markets. 

Already used by over ten thousand customers in London since launching in 2022, Yonder has brought its unique take on loyalty rewards to the South West, which centres on the discovery of curated local experiences that encourage consumers to explore more of their city. 

With consumers and local businesses alike continuing to battle the impact of the cost-of-living crisis, Yonder’s proposition aims to help consumers unlock more value from their spending, while acting as a new customer acquisition and loyalty platform for local businesses.

Yonder’s distinctive rewards programme allows members to earn points through spending that can be redeemed at curated local dining and drinking locations without the need for activations, coupons or pre-bookings, as well as at nationwide online lifestyle and travel brands. Launch experiences include modern British restaurant Beckford Canteen in Bath, while nationwide experiences – which refresh each month – include car rental marketplace Turo, restaurant meal kits Dispatch, digital detox cabins Unplugged and meal-prep service Lion’s Prep.  

Founded by ClearScore alumni Tim Chong, Harry Jell and Theso Jivajirajah, Yonder is set on rebuilding the relationship that young people have with credit, by offering a new take on rewards and the ability to build credit scores ahead of bigger future purchases.

The startup is backed by investment from VCs Northzone, LocalGlobe and RTP Global, alongside angel investors including Sharmadean Reid, GoCardless’ Matt Robinson and Rio Ferdinand. Yonder secured FCA authorisation in just nine months and has experienced strong growth since launch, raising £62.5m in equity and debt in its Series A fundraise in April 2023. 

Since launch, members have spent £100m, saved £650,000 in FX fees, spent more than £1.8m at Yonder experiences and redeemed £650,000 worth of rewards value. Yonder’s dining and drinking partners in London include Speedboat Bar, BAO, Orasay, 45 Jermyn St, Crust Bros and Swift, as well as entertainment partners such as Lion King, ABBA Voyage and Stranger Things, and fitness partners like Boom Cycle, Kobox and Reformcore.

Tim Chong, Chief Executive Officer and Co-founder of Yonder said, “We’re on a mission to completely rebuild the relationship that the UK has with credit, so it’s a huge moment for us to be bringing our curated rewards to the people of Bristol and Bath. 

Consumers and businesses across the country have been deeply impacted by soaring costs following the pandemic. But while we can’t solve the overheads crisis, our mission is to help consumers discover great things to eat, drink and do in their city – and many of Yonder’s partners have seen an increase in sales, customer spend and returning customer loyalty as a result of their partnership with us. We hope our launch will help residents to enjoy more of what Bristol and Bath have to offer, giving them a way to unlock more value from their money in the form of rewards that support local business.”

To find out more about Yonder, visit www.yonder.com