Bath Spa University and Visit Bath team up for feel-good film project

By Ben Carey on 6 February, 2019


Visit Bath has partnered with Bath Spa University students to produce a series of eight videos to support Visit Bath’s Feel-Good Bath campaign.

75 Film, Television and Digital Production students have been involved in the project, creating films covering themes such as food, mindfulness, outdoors, spa and retail therapy.

The idea behind Feel-Good Bath is to promote the city as a destination offering a broad mix of feel-good and wellbeing activities for people from all walks of life.

Seven films have already been posted on Visit Bath’s Facebook and Twitter channels with another one in the pipeline. The first in the series focused on Sport and can be viewed on Youtube.

Craig Jenkins, Executive Chairman of Visit Bath, said, “This is a new and exciting partnership for Visit Bath and the students of Bath Spa University – a great opportunity for them to experience a live brief with a real client and gain valuable experience which they can credit on their CVs. At the same time, we get to access talent right on our doorstep and obtain impressive content that tells Bath’s wellbeing story in a new and refreshing way.”

Mark Adams, Senior Lecturer in Post Production Visual Effects at Bath Spa University, added, “The students were tasked with coming up with a concept, filming, editing and post-producing the content to fit the brief of their client – the Visit Bath team. It was a great project for them to be involved in and has provided real-life experience of working to a client-set brief, which they wouldn’t normally get. This will prove to be hugely valuable to them as they are about to embark on forging careers in the industry.”