Everything business owners should know before exporting

By Anita Jaynes on 2 August, 2022

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The international trade business is always expanding. Businesses therefore see this an opportunity to trade their products to reach new customers, resulting in an increase in their profits.

However, exporting products and merchandise successfully can prove to be difficult and requires you to plan ahead and create a good strategy.

Identify your target market and clients

If you’re looking to grow your business abroad, it’s important to find your buyers and undertake some market research to see if there is a demand for your products.

There are certain countries with a higher demand for specific products, so be sure to locate where is best to begin exporting.

Choose the right transporting method for your product

As your products are travelling to other countries and perhaps even across the world, it’s super important that you choose the right transporting method to ship your products so no damage can occur.

For example, you could use plywood to ship your products as this is a solid material for creating plywood crates. Your products will be safe and secure, preventing any broken materials or anything getting lost along the way.

Plan a route for transporting

Choose the most effective transport method that best suits you and your end consumer, and ensure the goods have the relevant insurance in place for when things could potentially go wrong.

It’s also good to be aware of any duties and customs clearance as your customer won’t want to be paying any extra fees on top of what they’ve already paid for their product.

Implement the right marketing strategy

A good way to reach a wider global audience is by marketing your products correctly. Advertising and showcasing your products online is an ideal way to gain exposure and appeal to potential new customers.

Using social media to promote your products is a cost-effective and easy way to get your name out there. Many people around the world have a social media account, whether that be on Facebook, Instagram or LinkedIn, so you’re guaranteed to reach global customers.

Keep up-to-date with legal regulations

Ensure you understand and keep updated with legal regulations throughout the entire process of exporting your goods. Find out whether you need a UK export license, as this may depend on the country you’re exporting to.

It’s also vital to understand normal commercial practice in the customer’s country, such as finding out what payment procedures are typically used.