Clearly PR dares to win Ollie Ollerton’s BreakPoint as newest client

By Nick Batten on 5 August, 2022

Clearly PR, one of the South West’s leading PR agencies, has added a prominent name to its client roster with the signing of TV’s Matthew ‘Ollie’ Ollerton. 

One of the founding stars of Channel 4’s SAS: Who Dares Wins, the brutal show that puts civilian ‘recruits’ through Special Forces training, Ollerton served with the Special Boat Service for six years, undertaking missions in hostage rescue, counter-terrorism, homeland security and more. He was a Directing Staff on the show from its inception in 2015 until 2020, and now fronts SAS: Australia

From late July onwards, Clearly PR will work with Ollerton to promote his corporate offering, including BreakPoint, the business he founded in May 2015, which offers business and individual training and performance courses that focus on changing people’s limiting beliefs, and his motivational speaking. 

Since leaving the TV show, Ollerton’s career has diversified greatly, with BreakPoint operating successfully despite the pandemic, a number of best-selling books and a fitness app, Battle Ready 360, which launched in January 2020. Clearly PR’s Associate Director, James Gwinnett, featured as a recruit on series four of SAS: Who Dares Wins, filmed in Chile, and worked with Ollerton to publicise the launch of Battle Ready 360. Following a successful media campaign, the app gained sufficient traction to be sold earlier this year, to community fitness and well-being platform, TRUCONNECT. 

Continuing this professional relationship, Gwinnett will lead the Clearly PR account team, which will provide a range of services to Ollerton and BreakPoint across PR, digital marketing, including social media and long-form blog content, and design. 

Ollie, Chief Executive Officer of BreakPoint, said, “James has proven his knowledge of the media landscape in the past and, with the support of a leading PR agency that offers the complete package, we are delighted to be working with him again. With his experience on SASWDW, James understands the BreakPoint mindset and what we are looking to achieve for the business – which is ultimately to get the best out of our corporate and individual clients.” 

James Gwinnett, Associate Director at Clearly PR, added, “It’s a pleasure to be working with Ollie again, when he’s got so much to offer as a business leader, performance expert, motivational speaker and storyteller. The Clearly PR team is incredibly excited to get started on an integrated marketing approach that will require collaboration across our media, social and design expertise.” 

Pictured above: Matthew ‘Ollie’ Ollerton, CEO of BreakPoint