Bounce Back campaign gains momentum

By Ben Carey on 31 July, 2020

The team at Minuteman Press have been working hard to support the Bath business community as the city eyes a recovery from the effects of lockdown.

The printing and marketing franchise has launched a free community website, Bounce Back Bath and North East Somerset, to provide a platform allowing local businesses to communicate special offers, updated hours and supportive messages to the community.

David Ghent, Managing Director of Minuteman Press Bath, said, “Today, the Bounce Back programme has become a growing community movement with over 200 participating businesses and partnerships with local organisations. We all have one common goal, which is to help the entire community come together and bounce back.

“We launched Bounce Back Bath and the first thing we did was call our clients and let them know we are offering a free service to support them. I also approached contacts through LinkedIn and social media, especially when we saw that they were opening. We received great feedback and what we do is every time a new business signs up, we create a graphic and post it on social media and we also send them official welcome packs.”

The welcome packs include an introductory letter, a Bounce Back Bath window cling and a Covid-19 awareness and prevention poster.

David Ghent added, “The response has been great. Our clients and prospects have really appreciated that we are here to help them back into business. They also really liked the fact that we were doing this for free and no obligation to buy anything from us.

“Bath and North East Somerset Council has co-branded some of our materials with us and the Bath Business Improvement District (Bath BID), were really keen to get on board. We are now partnering with Bath BID on a special Bounce Back Art Competition to help people rediscover Bath and the amazing community we have here.”

Mark Jones, Minuteman Press International Regional Vice President for the UK South Region, said, “It is incredible to see so many people, businesses, and groups working together to help people rediscover their community and support each other. That is exactly what Bounce Back Bath and North East Somerset and Bounce Back UK as a whole is designed to do, and I commend Dave and the team at Minuteman Press Bath for taking the free programme and bringing it to such great heights.”

Pictured: Minuteman Press franchise Managing Director David Ghent supports local businesses with free community website Bounce Back Bath and North East Somerset.