Bath’s biggest PR agency bolsters senior team with SAS Who Dares Wins contestant

By Anita Jaynes on 20 May, 2022

Bath-based Clearly PR, recently named one of the top 50 PR agencies outside London (PR Week), has bolstered its senior leadership team with the appointment of James Gwinnett as an Associate Director.

Supporting Managing Director Paul MacKenzie-Cummins with client services, business strategy and growth, James previously spent two years heading up communications for 87%, a technology start-up with a mission to improve corporate mental health. Helping guide 87% through the pandemic, he worked on a £1.5m funding round and built the company’s PR strategy from scratch.

Prior to this, James worked for a number of highly-regarded PR agencies in London, including CSM and Pitch Marketing Group, where he ran campaigns for major brands across the sport and leisure sectors.

A serial endurance fitness challenger, James also took part in Channel 4’s SAS: Who Dares Wins, taking on a series of arduous challenges set by the show’s directing staff at high altitude in the Chilean Andes.

Established in 2014, Clearly PR is the largest public relations agency in Bath and currently recognised by industry body the PRCA as the number one medium sized PR agency in the South West. The company provides communications, content and creative services for a growing portfolio of Professional Services clients in the South West and throughout the UK.

The agency, which is dedicated to championing the charge for positive environmental and social change and supporting organisations with their ESG communications, became only the second PR agency in the South West to gain B Corporation certification in 2021 joining only six other agencies out of over 4,000 in the UK to hold this accreditation.

Its community pro bono work includes media and event management support for the recent Ukraine Home Aid at the Bath Assembly Rooms, which raised over £50,000 for the UNHCR and ongoing support for the launch of the first ever Bath Pride festival in 2023.

James said, “Clearly is a vibrant and highly creative agency, doing important work across the fields of mental health, diversity, sustainability, charity and more. As demonstrated by the B Corp certification, it is committed to making a difference to the lives of its people and the outcomes of its clients, and I relishing the opportunity to help drive this forward.”

Also joining Clearly PR in the last quarter have been Senior Account Executive Meg Palmer, who joined from the children’s charity Wallace & Gromit’s Grand Appeal at Bristol Children’s Hospital, and digital and print content specialist Kirsty Hall as Creative Content Assistant who graduated from Bath Spa University in 2021 with a First Class degree in English Literature and Publishing. The agency’s burgeoning Creative Content Department provides a variety of digital content assets for clients.

Paul MacKenzie-Cummins, Clearly Managing Director, added,“After successfully navigating the pandemic, we are buoyed by the opportunity to move the business up a gear with these new appointments as we look to scale up further in the coming months and years.

“James is a great addition to our senior team and his experience coupled with obvious commercial nous will serve us in good stead. Meanwhile our creative content department, which we developed to diversify our offering during the pandemic, is proving very successful and we welcome Kirsty to that now three-person division.

“Meg’s experience at a fast-moving major charity also brings a valuable dimension to the agency. We look forward to growing our 12-strong team further during 2022.”