Bath has been named by TIME as one of the World’s Greatest Places in the magazine’s third annual list.
The compilation highlights 100 extraordinary travel destinations around the world, with Bath being the only English destination to feature.
According to the TIME website:
The southwestern British city of Bath may soon be better known for its pop culture contributions than the ancient Roman baths for which it’s named. Author Mary Shelley created scientist Victor Frankenstein and his monster while living in the city in the early 19th century, and this summer the House of Frankenstein will open and welcome its first guests to brave an immersive exhibition that includes escape rooms inspired by Frankenstein’s laboratory. Elsewhere around town, fans of the Netflix series Bridgerton — which was filmed, in part, in Bath — have been pouring into the city to immerse themselves in the drama and scandal of the Regency-era romance with new guided tours. There’s no shortage of places to stay downtown, including the Hotel Indigo Bath, a 166-room boutique hotel set in a historic Georgian terrace house, which opened in fall 2020.
TIME is one of the world’s most influential, authoritative and largest news platforms reaching an audience of more than 100 million around the globe.
Kathryn Davis, Director of Tourism at Visit West, welcomed Bath’s inclusion in the listing.
She said, “We are thrilled to see Bath named as one of TIME’s World’s Greatest Places. Bath’s new experience, Mary Shelley’s House of Frankenstein, has captured the imagination of so many and so to see this, and the Bridgerton inspired tours, highlighted in such an influential publication and among such esteemed worldwide destinations is an incredible achievement.
“We hope that this accolade will inspire our domestic visitors to continue to enjoy their holiday stays in Bath, and we look forward to welcoming back our international visitors as soon as we can.”