Bath PR firm launches £10,000 Innovation Challenge

By Anita Jaynes on 22 June, 2021

The Clearly Innovation Challenge has been launched this week by Bath-based public relations consultancy, Clearly PR. Open to any 16–25-year-old, ideas are being welcomed for a solution enabling all businesses to help customers and supply chain partners to reduce their carbon emissions and increase social impact without the need for additional investment; thereby, creating a so-called ‘domino effect’.

The Innovation Challenge is believed to be the first of its kind for a public relations company in the UK. Clearly has committed £5,000 to fund the research, development and market launch. As a reward for their concept, the winning individual or team will be awarded £5,000.

Paul MacKenzie-Cummins, Founder and Managing Director at Clearly, said, “The pandemic has brought to light many home truths: we each have a responsibility to protect the planet, and to help those in society who need it the most.

Paul Mackenzie-Cummins

“However, the impetus for progress should not be laid fully on the shoulders of government. Businesses have a greater ability to effect the change that is needed.

“Take our home city as a case in point. There are 8,500 businesses in Bath. Imagine the impact that could be created if each of them onboarded just one of their suppliers to the ‘solution’ that this challenge seeks to find? That would see an additional 8,500 businesses doing more to limit their impact on the environment and boosting their social impact.

“Now imagine if that second group of 8,500 businesses did likewise – this would create a phenomenally powerful and impactful ‘domino effect’.

“There are many businesses already doing great work in reducing their carbon footprint and committing to greater social responsibility. But they can go a step further and move beyond their own actions by influencing and empowering change in others.

“By encouraging shifts in attitudes and actions throughout their customer base and supply chains towards these two great challenges, businesses can become a greater force for good.

“They just need the right platform or service to make it easier to do, and it is hoped the ideas generated by entrants to the Innovation Challenge will provide the solution.”

Ideas and proposals are open only to young people aged 16-25 based in Clearly’s home city of Bath and the surrounding area, whether they be school or college students, undergraduates or apprentices, not in education, employment or training, graduates or unemployed.

Paul, added,“Figures show that around one in four of all jobs lost due to the pandemic were held by 16-25 year olds – the age group most impacted by the events of the last year.

“This is also the generation with more at stake in how the battle for positive climate and social change will be won or lost in the coming years. We’ve thrown down the challenge to give them the opportunity to be the driving force for good.”

To find out more about the Clearly Innovation Challenge 2021 click here.