Local communications teams strike gold at PRide awards

By Nick Batten on 12 October, 2021

South West -based marketing consultancy Transform Communications has taken home two gold awards at the 2021 CIPR South of England and Channel Islands PRide Awards, hosted by the Chartered Institute of Public Relations. 

Once a year, the CIPR PRide awards shines the spotlight on the best PR teams and campaigns across the UK.  The awards, typically held at a glittering ceremony in Bristol, took place virtually last week [6th October] and were presented by British journalist and BBC presenter Louise Minchin.

The Transform Communications team picked up Gold in both the  ‘Best Use of Content’ and ‘Small Consultancy of The Year’ categories.

Veronica Hannon, Founder and Managing Director of Transform Communications said, “We missed the glitz and glamour of attending the event in person but had a wonderful afternoon eagerly awaiting winner announcements via the virtual CIPR PRide awards ceremony. It is a real testament to the talented Transform team and we are absolutely delighted to be the winners of not one but two of these highly prestigious awards.

“Back in 2019, we mapped out a 10-year plan to give focus to the business, with budgets and forecasts to achieve ambitious targets. And then Covid-19 hit. It was teamwork, sheer graft and collaboration that saw us through the pandemic and got us to where we are today. Since then, we have more than doubled the team, launched two sister companies (Transform Digital Marketing and Transform ESG Ltd), acquired new clients, and retained all existing clients. It is a huge honour to receive both awards and I am beyond proud of our wonderful team.”

The CIPR PRide judges explained, “Hard work and resilience are winning the day for Transform through lockdowns – and also winning the agency the CIPR Gold for its region. The refocus on its proposition, growing its team to plug sales and marketing gaps, and the launch of a digital marketing division earlier this year earns it a Gold.”

In addition to Transforms’ success, the founder of Second Mountain Communications – a specialist communications consultancy based in Bath that was established during the first national lockdown – also collected Gold at the awards.

Ben Veal, Founder and Director of Second Mountain Communications, was named the winner of the ‘Independent PR Practitioner of the Year’ category. His business, which launched in the summer of 2020, supports ethical and purpose-driven companies and has worked closely alongside charities including People against Poverty, The Charlie Waller Trust and Wiltshire Youth for Christ since it opened its doors.

Ben Veal, Founder and Director of Second Mountain Communications

Ben said, “Having worked in public relations for the last 15 years, I’ve always been drawn towards the purpose that lies behind organisations – specifically, telling the stories of business leaders that look to use their firms to make a positive impact in the world.

“I am overjoyed to be named the CIPR’s Independent PR Practitioner of the Year for the South of England and Channel Islands region, 18 months after losing my job at the start of the pandemic. I am so proud to collect this award in recognition of the work that’s been delivered for great clients, who have all been focused on making a difference and transforming communities during the most uncertain of times. It’s been a privilege to have the opportunity to support a host of great charities and ethically-minded organisations since launching my own business last year, and I’m really encouraged to have been recognised by the judges.”

The full list of CIPR PRide Award winners for the South of England and Channel Islands can be found at: https://ciprawards.co.uk/pride/south-england-channel-islands/results-2021/

Pictured: [top of page]  The Transform Communications Team