Apex Hotels appoints new brand ambassador for #WarmerWelcome campaign

By Nick Batten on 7 March, 2018

The family-run hotel chain, Apex Hotels, has introduced a new brand ambassador who is helping to spearhead its new “guest wellbeing campaign.”

Wellbeing expert, Celynn Morin, is working with the group to roll out  “#WarmerWelcome “– which recently launched at the Apex City of Bath Hotel.

Celynn is also a registered dietician, keynote speaker and author. She has worked alongside the brand to introduce guidance for guests on “how to get the best out of their stay” at Apex.

#WarmerWelcome, which will be rolled out across the portfolio’s remaining nine properties throughout the UK in the coming weeks, sees the introduction of new in-room guidebooks detailing how to keep a healthy routine.

The guide also features Celynn’s “top tips” on getting a great-quality night’s sleep –  designed to complement Apex Hotels’ existing in-room set-up which includes Egyptian cotton mattress toppers, blackout curtains and en-suites with large baths.

Additionally, the team at Apex City of Bath is introducing an exclusive range of three #WarmerWelcome hot drinks and healthy in-room ‘SMART snacks’ to help guests “make healthier choices” during their stay. Each hotel will also create its own unique range of drinks and snacks as the #WarmerWelcome rolls out across the UK – all in line with Celynn’s expert guidance.

Angela Vickers, chief executive officer of Apex Hotels, said: “We’re delighted to be working with Celynn to ensure that our guests feel looked after on every level. She’s an expert in her field, so with her guidance, we’ll be able to provide small touches, in our rooms and beyond, in response to customer feedback, which shows that personal health and wellbeing is very important to our guests.”

Celynn added: “We’ve focused on helping guests to help themselves get the most out of their minds and bodies whether they’re looking to relax, rejuvenate or focus.”

The group is also extending its #WarmerWelcome beyond its hotels, with a series of five exclusive podcasts – called ‘Relax, Rejuvenate & Focus with Celynn Morin’ – available from www.apexhotels.co.uk/warmerwelcome

To find out more about Apex ambassador Celynn Morin, visit www.resilientenergycenter.com

Pictured above: Celynn Morin (centre)