Affinity Lottery with Woods Valldata | South West Charity Conference 2024

By Ben Carey on 8 May, 2024

The Business Exchange South West Charity Conference & Expo returns to Bath Racecourse on Thursday 13th June 2024.

This year’s theme is ‘Driving Positive Change’, with sessions and conversations centring on societal issues and how we can all work collectively to make a difference in our community.

The annual Charity Conference started in 2019, and this year’s event is being delivered in partnership with our sponsors Milsted Langdon, St John’s Foundation and Stone King.

Attracting attendees and exhibitors from across the country including Devon, Dorset, Manchester and London, the Conference has grown to be a flagship event for the TBE network and promises a wealth of opportunities to connect, converse and contribute.

Chippenham-based Woods Valldata offers charities a full spectrum of outsourced fundraising services and support, and will be hosting a session on its Affinity Weekly Lottery offering.

We asked Head of Marketing and PR Helen Halahan what attendees should expect from the event.

What is Affinity?

Affinity Lottery is a weekly lottery platform that is quick and simple to set up and you get all the benefits of offering a big prize lottery, with no administrative burden and no ongoing fees. Amazing!

It was launched by Woods Valldata in 2021 and since then has become one of the fastest growing fundraising products due to its ease to set up (at a very attractive price point) and simplicity to use.

The prize fund offered is also compelling with a £25,000 top prize, £1,000 2nd prize and a number of smaller guaranteed prizes each week.

What can delegates expect from your seminar session?

The session is aimed at charities of any size who are looking at increasing their individual giving fundraising income through regular giving.

Regular giving provides stable forecastable income for charities in times of economic hardship.

Weekly lottery, with its chance to win a large prize in return for a relatively low weekly sum, has a believable and compelling regular giving proposition for donors.

However, small and medium sized charities have found it challenging in the past to establish their own weekly lottery due to the requirements imposed by the additional legislation surrounding prize-led initiatives.

This session explores how weekly lottery is achievable for charities of any size and cause and how to make the most of your weekly lottery programme.

We’ll look at:

  • How the weekly lottery market stacks up for smaller charities compared to traditional regular giving
  • Why it works for small and medium sized charities
  • The barriers small and medium-sized charities face when setting up a weekly lottery
  • How to get started including branding, messaging, channels, targeting and retention
  • Benchmarks to take away on a weekly lottery scheme
  • Next steps on how to get started

Who does Woods Valldata work with?

Woods Valldata work with charities of all sizes, from large national charities such as Guide Dogs and Cancer Research UK with its response handing and fulfilment capabilities, through to regional grass roots charities with its Affinity Lottery platform.

Affinity Lottery has attracted charities from all charity sectors including national charities such as Help for Heros, PETA and Action Against Hunger and regional charities such as BRACE Alzheimer’s Research, Redwings Horse Sanctuary and Over the Wall Children’s Charity. Town Councils, NHS Charity Trusts and Home-Starts have also started their weekly lottery with Affinity Lottery. It really is perfect for any charity starting out on their weekly lottery journey.

You can find out more about our partner stories on our website.

What is the wider Woods Valldata offering for charities? 

Only Woods Valldata offer charities a full spectrum of outsourced fundraising services to make your supporters feel appreciated and elevate your ability to achieve more. When you outsource your fundraising services to us, we work in partnership with you, not just for you – and always with the closest support, a caring approach, expert guidance, and strategic advice. We’re in it with you to deliver the best possible experience for your supporters and the highest possible return for your fundraising spend.

Our services are all delivered in house with our own people and processes, technical capabilities and breadth of expertise.

Is there anything else you’d like to share about Woods Valldata?

Every year the company works with over 100 charity partners. We mail over 13 million mailing packs, handle over 12 million transactions and process over £175 million in payments. We scan over 7 million forms for digital access, send 4 million automated communications (including complex thanking), claim over 7 million direct debits, and take over 50 thousand supporter calls on behalf of our charity partners.

We have exclusively worked in the charity sector for over 20 years. This dedication to fundraising creates a team of the most experienced fundraising operations and strategy experts around, ready to share that expertise with you and your charity when you partner with us.

To find out more about The Business Exchange South West Charity Conference & Expo and to book your free ticket to the Affinity Lottery seminar with Woods Valldata, click here.