1pm plc strengthens asset finance team with latest appointment

By Anita Jaynes on 8 September, 2020

1pm plc the Bath-based AIM-listed independent specialist provider of finance facilities to UK SMEs, has appointed Rebekah Middleton to the new role of Head of Hard Asset.

Rebekah brings over 20 years’ industry experience to her new role having worked in sales management and business development roles at Bibby Financial Services and Davenham Asset Finance. Equipped with a wealth of experience in building and maintaining strong relationships with brokers and supporting their clients with innovative and creative asset-based funding solutions, Rebekah now takes responsibility for developing the hard asset new business drive at 1pm from both broker-introduced and direct opportunities.

Rebekah said, “I am delighted to join the team at 1pm who have an excellent reputation for building strong relationships with their brokers and clients alike.

“In what continues to be challenging economic conditions, stepping up to this new role comes at a vital time and presents a great opportunity to inspire confidence and drive support in the UK SME market.”

Carol Roberts, Head of Asset Finance at 1pm plc said that Rebekah’s knowledge and expertise of the asset finance market would prove “invaluable.” She added, “We are confident that Rebekah will be a great addition to the team, with her proven track record of building long-lasting relationships with brokers and delivering creative funding solutions for their clients.”

Rebekah’s appointment follows the recently announced promotion of Joe Ralphs to Head of Soft Asset (Broker), further demonstrating the Group’s commitment to investing in their people as well as driving growth and awareness across their portfolio of financial solutions.

Collectively, the Group provides access to a multi-product range of business finance including asset finance, invoice finance, commercial loans through to vehicle finance. With UK SME’s facing a cash flow crisis, the firm is committed to helping ensure its clients have the right funding in place to trade through these difficult conditions.

1pm is recognised as an accredited lender under the Coronavirus Business Interruption Loan Scheme (CBILS) with the British Business Bank and has been supporting SMEs to access the cash they so urgently need to navigate through the COVID-19 crisis.

Pictured above: Rebekah Middleton, Head of Hard Asset at 1pm plc