1 big smile as Bath agency scoops 2 industry awards

By Anita Jaynes on 10 April, 2014

A Bath based brand agency has scooped two industry awards at the Transform Awards, an award programme celebrating the best in rebranding, repositioning and brand transformation.

The House situated on 35, Gay Street won silver for their brand identity and event branding for Special Olympics GB. Bath businesses may remember the ‘1 Smile’ campaign last summer that took inspiration from the Royal Crescent architecture to create a logo design of pillars, in different colours creating a smile. Bath celebrities and locals were captured in a video to promote the games smiling and larking about holding sticks with the ‘Crescent smile’ logo.
The House also sealed a second award  for the rebranding of Norton Radstock College.

The Transform Awards recognise best practice in corporate, product and global rebrands, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their rebranding stories and to discuss reputational change. It is an opportunity for rebranded organisations, agencies and advising councils to benchmark their work and processes.

The House’s work for Special Olympics GB in the Best use of a Visual Property category beat off stiff competition from Lloyd’s Bank and University of Birmingham whilst the Norton Radstock College rebrand was recognised above Tata Power DDL for Best External Stakeholder Relations during a rebrand.

Steve Fuller, Creative Head at The House said “To receive two nominations in the most prestigious awards in our sector was a great achievement but to come away with two awards, including a silver is testament to the quality of work this agency creates. We are delighted with the result but even more importantly by the success both rebrands have delivered for Special Olympics GB and Norton Radstock College.”