It can be easy to assume that all envelopes used in the business world need to be either plain white or brown. Often businesses get side-tracked into conservatism by not wanting to appear too frivolous to clients and customers, but in doing so they’re missing out on a large portion of potential success. All of which can come from one incredibly simple thing; choosing the right coloured envelopes. There are many online specialists that offer envelopes in all kind of colours to businesses in Bath and Somerset, as well as to households.
It’s an accepted fact by many marketing specialists, although not well known outside of those circles, that coloured envelopes actually encourage much more people to open them than the more traditional coloured ones. It stands to reason, if someone gets the subtle cue from the coloured envelope that it contains something special for them, they’re going to be much more inclined to open it. There is a degree of finesse to the art however and common sense is still essential for success. For example an undertaker sending correspondence via a hot pink envelope is unlikely to give the right impression or get the desired reaction. But there is still a large scope for a business to give them the opportunity to stand out from the crowd with a unique colour choice for their envelopes. Whether it’s more subtle or extravagant is up to personal taste, but there are more options than just white and brown.
Inject Some Colour Into Personal Mail, Too!
It’s not just businesses that can find a use for envelopes of different colours too however, they’re also ideal for use in personal mail. The natural setting would be when sending a card, either a Birthday or Get Well card, whatever the case may be. The right colour chosen with care is a subtle yet perfect finishing touch, to make the recipient feel extra special. It doesn’t just have to be for cards however, when writing letters to family and friends the choice of a unique colour can help signify both mood and emotion, and help to give it that extra personal touch.
The Right Envelope – Simple, Yet So Efficient
Businesses spend serious money on trying to stand apart from the crowd, while missing out on such a simple, cost effective, and easy solution as using the right envelope colours in their correspondence. Five minutes spent choosing a colour which is subtle and elegant, yet different from the norm, can have wide reaching returns. Similarly an envelope with a properly chosen complimentary colour or style is an easy and effective way to add a little more sparkle to a greetings card, a birthday card, a Christmas card or even a personal letter.
There are so many choices available for coloured envelopes that are suitable for all occasions that it’s now easier than ever for residents of Bath and Somerset to send the right message with the right envelope.
