Outdoor toy specialist Wicked Vision UK – the world’s largest manufacturer of returning boomerangs – has appointed Bath-based agency Highlight to manage its PR, social media and e-marketing in 2017.
Highlight’s key role is to support Wicked as it fuels the latest outdoor craze for ‘bubble football’ with the global launch of its new Socker Bopper Body Bubble Ball.
The company is the first worldwide to launch a body bubble ball for under £50 – making it now affordable for individuals to enjoy the thrills of ‘bubble footie’. Previously this hugely popular, fun sport could only be enjoyed by club teams who either rented or could afford the hefty price tag of up to £250 per ball.
Highlight has already been busy at London Toy Fair 2017, managing national press and TV crews for the first reveal of Wicked’s new body bubble ball. With coverage secured on ITV’s This Morning, BBC Newsround, Guardian.com and the Daily Telegraph, the agency has had a great start to its PR campaign.
Alison Vellacott, Director of Highlight PR, comments: “Wicked is a truly innovative toy company, with a mission to get kids off screens and in to the open air with its range of active, outdoor toys. The Socker Bopper Body Bubble Ball is set to be hugely popular and we will be working tirelessly to promote it to UK consumers. It’s a great, fun product to work on.”
David Strang, Managing Director, Wicked Vision, said:“We have been really impressed with Highlight’s results at London Toy Fair and are looking forward to working with them on what promises to be an exciting year for Wicked.”
Highlight is an award-winning PR, content marketing and social media agency, based in the heart of Bath. The agency’s clients range from family and lifestyle brands to food and drink companies, training colleges, creative agencies and pioneering businesses. Highlight’s consumer division specialises in promoting in children’s characters, books, TV shows, toys and games, plus parenting products and services.
