Google and Facebook to headline “game-changing” digital conference in Bath

The two corporate giants, Google and Facebook, are among the key headline speakers coming to Bath this week to attend a “major” digital marketing conference being organised by digital media buying agency, SearchStar.

The one-day conference entitled, ‘Digital Advertising 2018 & Beyond: Building Brands & Driving Response,’ is aimed at “forward thinkers” working in businesses, large and small, to discuss the future of digital marketing.

Bath-based, SearchStar, one of the UK’s largest, independent ‘pay per click’ (PPC) and digital media buying agencies, aims to “challenge current thinking” and provide professionals with “fresh ideas and perspectives” on the marketing industry and specifically, how digital advertising can deliver for both branding and performance advertisers.

Dan Fallon, founder and managing director of SearchStar, said, “there is about to be a game-changing moment for the marketing industry. Predictions have been made indicating that by the end of this year, global digital advertising spend will overtake traditional TV spend for the first time. We know that digital isn’t the complete answer and we want to look at the role it can play and how this role is growing, especially for younger and increasingly tech-savvy audiences.

“Our conference will look at how online advertising can contribute to the performance of campaigns, the rise of the social and video ad platforms and what best-in-class looks like for driving response in 2018.”

He added, “it is the place to be for businesses who want to get a unique insight into how technology and data will change the way we build brands and what developments are happening in 2018 and beyond.”

In addition to talks from leading professionals, delegates will have an opportunity to learn important tactics to help them stay on top of an ever-changing industry. They will also have the opportunity to ask experts in-depth questions throughout the day and network with like-minded professionals.

The full schedule for the event which takes place on Thursday 9 November 2017 at the new Apex Hotel, James Street West, Bath BA1 2DA can be viewed by clicking here.

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