Bath Boutique has bought the One Three Nine Bath Hotel, the hotelier’s third hotel acquisition in the city over a five-year period.
The acquisition, which received 100% financial support from the Royal Bank of Scotland, follows the company’s purchase of Brindleys Boutique B&B in 2011 and Grays in 2013.
According to Bath Boutique owners, Michael and Sarah Jones, their intention is to build a group of small luxury boutique guest houses and hotels in Bath which “will mainly appeal to the leisure market.”
Sarah sources the properties, organises the refurbishments and creates the interiors, décor and personal touches at each hotel, while Michael manages the finance and marketing side of the business. They employ 25 staff across all three properties, each property having managers and a team of support staff and housekeepers.
Michael said: “We’re very pleased with what we’ve achieved in the last five years and with the introduction of One Three Nine, this will help grow the business significantly.
“Bath is a city that is highly competitive for our industry but we do feel we’ve tapped into the right market for UK and overseas visitors looking for something a little bit special.”
Steven Perrett, relationship director at Royal Bank of Scotland, added: “Bath attracts a high number of visitors year on year all choosing to visit this Georgian city and explore what it has to offer, not only in terms of history, but also for its high-end accommodation. We have no doubt Michael and Sarah have acquired a prime target hotel which is already proving a sound investment and complements the other two properties perfectly.”
